Unrivalled Performance.

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Purpose Built. No Gimmicks.

After starting out with only two sewing machines in his house on the North Shore in 1982, Ed D’Ascoli opened the first Xcel retail/manufacturing shop on Kam Highway in Haleiwa. With no shortage of inspiration from the world class display at his doorstep, he seized the opportunities to create high performance products for passion-fuelled athletes. Xcel’s passionate focus on product development would become the defining characteristic of the brand. Xcel’s reputation for exceptional product quality is a clear result of an unwavering dedication to research, development, and design innovation. With tropical to cold-water products for all, the brand stresses performance: maximum stretch and durability, sealed-seam construction, and a fit that feels custom-made every time. It’s no surprise the company was voted “Wetsuit of the Year” three times.

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